Sarris Candies Spot

Sarris Candies – Fiction Spot

 

1-minute spot

	Visual	Audio
1.	A wide shot of two females (in their late 20s) shopping at a Giant Eagle grocery store. They are pushing around a grocery cart and browsing through the aisles.	GIRL A: So what kind of snacks should we get for the Pens game tomorrow night?   Girl B: Well, Rachel’s bringing a veggie tray, and Amanda’s bringing pulled pork sandwiches
2.	Close up of Girl A reaching for a bag of chips.	Girl A: Well, I’ll get some chips and salsa.
3.	A medium shot of the girls pushing the grocery cart down the aisle.	Girl B: Perfect. And I have to make my chili. Every time I make my chili, the Pens win. I like to think that I’m their good luck charm.
4.	Close up of Girl B filling up the grocery cart with beans and items to make chili	Girl A: You got that right! You’re definitely making that. When you made it last week, the Pens won 5-1, and Crosby had a hat trick.
6.	Medium shot of the two girls walking through the grocery store.	Girl B: Speaking of Sidney Crosby…I would give up anything to meet him.   Girl A: I know! My cousin got his autograph after one of the Pens’ practices. I was sooo jealous!
7.	Medium shot of the two girls walking through the produce section of Giant Eagle into the bakery department. Girl B puts her hand out in front of Girl A to stop her from taking any more steps.	Girl B: Stop!
8.	Close up of Girl B with a lock of shock on her face.
9.	Close up of Girl A looking at Girl B with confusion	Girl A: What is it?
10.	Close up of Girl B. She still looks shocked but is beginning to get a smile and look of happiness on her face.	Girl B: You don’t see?!
11.	Close up of Girl A looking in the direction of Girl B	Girl A: No. What is it?
12.	Close up of Girl B’s right arm pointing in the direction of the bakery.	Girl B: Look over there
13.	Close up of Girl B’s face staring in the direction of the bakery area.	Girl A: I don’t believe my eyes.
14.	Medium shot with Sidney Crosby and Evgeni Malkin holding up chocolate bars at a Sarris Candies display table. Their backs are facing the girls; however, you are still able to make out their identities.	“Sugar Sugar” by the The Archies is playing in the background
15.	Medium shot of Girl A and Girl B drop the groceries in their hands, leave their cart, and run over to the display table. They knock over an old lady on their way to the display. This is played out in slow motion	“Sugar Sugar” by The Archies is still playing in the background.   The old lady screams in the background as she’s falling in mid air.
16.	Medium shot of the two girls at the Sarris Candies display table. Girl A is holding up multiple Sarris Candies chocolate bars, while Girl B is sniffing through the chocolates. Off to the left side of the screen are Sidney Crosby and Evgeni Malkin. They are looking at the girls as if they’re crazy.	Girl A: This is the best day of my life!!!   Girl B: I can’t believe this!! I am totally freaking out!
17.	Close up of a variety of Sarris Candies products on a Giant Eagle display table.
18.	Close up of Girl B handing over her cell phone to Girl A.	Girl B: Take a photo of this moment for me. This is definitely going to be my new profile picture
19.	Medium shot of Girl A taking a picture of Girl B in front of the Sarris Candies display.	Girl A: Say, “Let’s go, Pens!”
20.	Close up of Girl B smiling in front of the Sarris Candies display	Girl B: Let’s go, Pens!
21.	Medium shot of the two girls looking through the candy. Sidney Crosby and Evgeni Malkin are off to the left side of the screen. They are shaking their heads in disbelief at the girls.	Girl B: The only way that today could get any better is if we got to meet some of the Penguins.
22.	Close up of a Sarris Candies chocolate bar that feature’s Sarris Candies’ logo on it	VO: Sarris Candies…..The official chocolate of the Pittsburgh Penguins. Go to a Giant Eagle near you in order to purchase Sarris Candies for all of your special occasions.

 

U.S. Army Edit Spot

For my IMC 634 class, we had to create a paper edit of an Army spot. The ad had to be 2-3 minutes long and contain quotes from an interview of Captain Y and Captain Z of the Army. The assignment required that we edit the interview to showcase a spot that includes the following content points:

1. Soldiers often pride themselves on their ability to take care of

problems on their own. But it doesn’t always work.

2. That’s when the leader needs to step in. Being a leader means

caring for other soldiers, being aware of the stresses they’re 

under, and doing something about it.

3. Families are a soldier’s best support. But when there’s a problem

in the family, the soldier’s work is going to suffer, and the unit

may suffer as a result.

4. An Army unit is a very special thing. It’s like a family.

 From there, we had to add visuals into the spot. Here’s what I came up with:

	VISUAL	AUDIO
1.	Close up shot of a man dressed in an Army uniform looking straight into the camera	CPT Z: There’s a stereotype that if you’re in the Army, that you’ve got to be a man.
2.		CPT Y: Oh, definitely. Definitely.
3.	Medium shot of the man Army crawling through the mud. He has a determined look on his face.	CPT Z: And you don’t ask for help. And I think, as Commanders, you’ve got to keep breaking through that barrier of, “I’m a man. I’m in the Army. I don’t need help”
4.	Medium shot of the man in his bunk sitting on his bed looking at a picture of him and his family. He is by himself.	CPT Y: Right. Most cases, most soldiers like to keep their own problems personal.
5.	Medium shot of the man talking to his commander	CPT Z: I think it’s Important that we recognize those soldiers that need help and try to break that barrier and let them know it’s okay to come forward and ask for the help that the Army can provide them.
6.	Medium shot of other members of the Army consoling the man. They are patting his back, shaking hands with him, and hugging him.	CPT Y: If one soldier is hurting, his friends are going to know about it. His friends are going to suffer from it. It’s going to bring down morale. So as much as possible, you want to open up all avenues to help every soldier possible.
7.	Medium shot of other members of the Army consoling the man. They are patting his back, shaking hands with him, and hugging him.	CPT Z: And we will drop training at the drop of a hat to help soldiers out and their families
8.	Medium shot of a man in the Army sitting in a camp with the man. The man is talking to the other Army member, and the Army member is nodding his head – nonverbally saying “yes.”	CPT Y: You have to really have an honest ear and an open heart to accept whatever they come with. Soldiers themselves, have some ego that they want to keep held private, and they want to have confidence that you hold it in confidentiality.
9.	Medium shot of the two men. The Army man shakes hands with the man.	CPT Z: Once they ask for help or you get them to admit that they need help, it gets easier from there.
10.	A close up of the man offers a hand to a female in the Army. She looks up at him and gives a close-mouthed, half smile.	CPT Y: It’s also a domino effect. Once one soldier receives help, he’s willing to help another soldier. It’s a conglomerate team.As we’re willing to help you, a soldier is going to always know who’s going to need help. So if they’re willing to reach out that hand to help each other, it becomes contagious.
11.	A medium shot of a group of men and women in the Army working together to fix heavy machinery in a kitchen. They are laughing and helping eachother out.	CPT Z: I’ve never seen a unit come together more than when a soldier or a soldier’s family needs help. And we will drop training at the drop of a hat to help soldiers out and their families.
12.	A medium shot of the man at his home. He is in a living room with an elderly woman (his mother), a middle-aged woman (his wife), and a young boy (his son). The Army man is hugging his mother.	CPTY: A soldier is no good without his family. And even when it come down to single soldiers, if it’s a grandparent or whatever their support system is, you do all that you can to support it.
13.	A close up shot of the man on the computer at his home. He is Skyping with two members of the Army who are back on the base.	CPT Z: And that saying, “leave no man behind,” it doesn’t just refer to when you’re on the battlefield. It refers just as much to whenyou’re back here at home station and your soldier needs help.
14.	A medium shot of the two Army members on base who are Skyping. The computer screen is in the background with the man’s face. They are smiling and talking – reassuring him that all of his work will be done. The man in the background picks up his son and has his son wave to the two Army members on the other end of the video chat.	CPT Y: And they have a confidence to understand that the unit will do all that’s possible to give that soldier all the support necessary. And not only just support, but he’s going to have the time. If a task is coming up or a duty coming up, it’s going to come regardless. We’ll find somebody else that can do it. And it’s not that you’re not healthy enough to do it or that you’re not capable of doing it; it’s the priority that your family and the needs of your family outweigh this simple task.
15.	A medium shot of a Commander overlooking 5 Army members. The Army members are on a landing strip of an airport. They are saying goodbye to their family members – hugging and kissing them.	CPT Z: Once in command, I had 92 soldiers that I took command of. But I also know that I had, with those 92 soldiers, about50 or 55 families that came with it. And a good amount of my time is spent dealing with family members.
16.	A close up shot of the Commander talking one on one with an Army member. He is pointing to a piece of paper and sharing information with him. He is giving him directions on how to complete a task.	CPT Y: As Captains in the U.S. Army, it’s a rank. But it’s also — you have to know what your charge is, and as you take that charge,you don’t just feed, you don’t just listen; you nurture. And what you’re going to nurture is that philosophy of the Army values. You’re going to nurture the philosophy of helping each other. You’re going to nurture the philosophy of teamwork. With the balance of a strong unit and a supportive unit, a soldier never has to worry.
17.	A medium shot of a group of Army members lined up saluting.	CPT Z: There’s no other employer in the world that will support its employees like the Army does.
18.	Close up shot of the Army’s logo	CPT Y: And it’s amazing

Leave any comments letting me know what you think of the spot. I’d love to hear them!

Shooting Scripts: Pepsi & Doritos

1. Pepsi NEXT Baby Commercial http://www.youtube.com/watch?v=E1KVn_XQlqA

 

(Photo credit: Wikipedia)

 

	Video	Audio
	Medium shot of mother and baby. They are sitting on a blanket in the living room of their house with toys surrounding them. The mother is holding a video camera in her hand.	Mother (to baby): Smile for the camera!
	Close up of the husband holding a 12-pack case of Pepsi Next under his chin. Then the video fades to medium shot of him setting the case of Pepsi down on the kitchen counter.	Husband (to mother): Hey! You are not going to believe this. I bought Pepsi Next.
	Medium shot of the mother and baby on the blanket.	Mother (to husband): What’s Pepsi Next?
	Medium shot of the husband behind the kitchen counter – the Pepsi Next case is in front of him.	Husband (to mother): It’s the new cola from Pepsi
	Medium shot of the mother and baby on the blanket. The mother is standing up from the blanket.	Husband (to mother): It’s got real cola taste but sixty percent less sugarBaby is cooing in the background.
	The mother stands up and approaches the husband. She reaches out for a can of Pepsi Next.	Mother: Real cola taste? Sixty percent less sugar?
	The baby bounces (stands) up and puts his hand on his hips.	Baby is cooing in background.Noise of can of cola opening in the background.
	Mother takes a drink of the Pepsi Next can.
	Close up of the mother and father. The mother is holding a can of Pepsi Next in her hand after taking a drink of it. The husband is excited that she likes Pepsi Next. While this is happening, we see the baby (from a long shot) dancing in the background.	Husband: Yeah! Haha, I know.Mother: Mmmmm….Mmmmm.Baby cooing in the background.
	Medium shot of mother and father. The mother is drinking Pepsi Next still, and the camera is facing towards the kitchen instead of towards the living room.	Husband: This is the most impressive thing I’ve ever experienced in my entire life.
	A close up of the baby doing walking handstands across the living room.	Mother: Oh, definitely!
	Close up shot of the mother grabbing her camera and filming the Pepsi Next case of cola.	Mother: Let me get the camera! I’ve never had anything like it.Baby is cooing in the background.
	A wide shot of the mother filming the Pepsi Next while the husband is positioning the Pepsi in the correct spot is taken. We see the baby in the background doing flips and dancing.	Mother: My parents are gonna flip!Father: They’re going to be so proud!Baby is cooing in the background.
	Image of a can of Pepsi Next appears with the text “Real cola taste. 60% less sugar. Drink it to believe it. Facebook.com/pepsinext”	VO: Introducing Pepsi Next. Drink it to believe it.
	Close up of the husband and wife facing each other while the wife is video taping the Pepsi Next cola. In the background, the baby is playing an electric guitar while dancing.	Husband: Are you getting this honey? It’s going viral.Baby is making noise with electric guitar in the background.

2. Doritos “Keep Yo’ Hands off my Mamma” Spot http://www.youtube.com/watch?v=bptmb0Ygmus

	Video	Audio
	Close up of a man knocking on a door	Knocking sounds
	Close up of the mother opening the door. We can see a part of the date in the right-hand-side of the screen. The date reaches out and hands the mother a bouquet of flowers.	Mother: HiiiiDate: HelloMother: Awww…thank you.
	Medium shot of the mother holding the flowers and smiling.	Mother: Have a seat.
	Medium shot of the date. He enters the screen from the left side and is smiling. We can also see the mother’s finger pointing on the right side of the screen.	Mother: Kyle…Jaylen; Jaylen…Kyle. Jaylen, you play nice. I’ll be right back.
	Close up of the mother’s rear as she walks down the hallway.	Tapping of the mother’s heels on the hardwood floor as she walks away.
	Close up of the date checking out the mother’s rear as she walks away.
	Close up of the little boy with an angry look on his face.
	Close up of the little boy’s hand dropping a video game controller.	Clunk of the video game controller hitting the ground.
	Close up of a glass bowl full of Dorito’s chips.
25.	Medium shot of the date sitting on the couch talking to the little boy. The little boy is looking at the date with an angered face.	Date: What’s going on little man? I see you got your game skills down pat.
	Medium shot of the date sitting on the couch and the little boy angrily looking at him. The date grabs some Dorito’s out of the bowl and goes to put them in his mouth. The little boy slaps the date across the face.	Date: You might have your hands full once I pick up the controller over there.Sound of a slap.
	Close up of the little boy with an angered look on his face. He’s pointing to the bowl of Dorito’s.	Little boy: Put it back.
	Close up of the date on the left side of the screen and the little boy on the right side of the screen. The little boy is holding two fingers up in front of the date’s face. He proceeds to put one finger down then puts the other down.	Little boy: Keep your hands off my momma. Keep your hands off my Dorito’s.
	Fades to a screen shot of the Dorito’s logo.	Mother: Jaylen, are you playing nice?

Concept Papers: Sarris Candies & Kennywood Park

Client: Sarris Candies

Focus:

The piece will consist of a 30-second spot that will be featured on Pittsburgh cable networks. Additionally the ad will be shown at the CONSOL Energy Center – the home of the Pittsburgh Penguins. Therefore, the ad will run during Pens games and other events held at the arena. Lastly, the spot will be featured on the Sarris Candies YouTube, Facebook, and Twitter accounts. By publishing it on social media sites, it is with hope that the video will be shared virally.

Brand:

Sarris Candies is a chocolate factory based out of the suburbs of Pittsburgh. Frank Sarris and his wife started it a little over 50 years ago. The husband and wife duo started their shop out of their basement, and it has grown to become well-respected candy shop in Pittsburgh. Sarris provides good-tasting, quality products of all sorts. They’re best known for chocolate candies; however, they also sell jellybeans, sugared candies, and ice cream in their store. Many people associate the Sarris brand with school kids selling chocolate bars and other types of fundraisers. However, Sarris sells candies and products of all sorts that can be eaten for all types of occasions. – not just fundraisers. It’s important for consumers to recognize that Sarris Candies can be bought in my different retailers including Sarris’ website, their brick & mortar store, local grocery stores, and Consol Energy Center (the home of the Pittsburgh Penguins). Moreover, it’s important to stress the fact that Sarris Candies provides many products – not just chocolate bars. Sarris was recently named the official candy of the Pittsburgh Penguins.

Audience:

The audience is made up of people in the Pittsburgh area. It includes people of all demographics – including age, race, gender, etc. However, it will be focusing on consumers that are looking to make a purchase for a special occasion. Additionally, it would like to cater to an audience that wants to have a unique chocolate experience for his/her special occasion.

Content Points:

• wide variety of products
• products can be purchased in many outlets
• official chocolate of the Pittsburgh Penguins
• high-quality products
• local, family-owned candy shop
• benefits school children with fundraisers

 

 

Client: Kennywood Amusement Park 

Focus:

A 30-second to 1-minute video will be created for Kennywood Amusement Park. The video will be published on Kennywood’s social networking platforms and shown on Pittsburgh-based cable networks.

Brand:

Kennywood is an amusement park that is near Pittsburgh. The park represents family, fun, tradition, and entertainment and is definitely a landmark of the Pittsburgh area. Someone who has grown up in Pittsburgh associates many childhood memories with Kennywood. The park has a lot of picnics that revolve around schools and work places. Kennywood Park was opened in 1898 and is one of the oldest amusement parks in the country.

Audience:

The audience for this ad is made up of families with children. They are an active family that likes to do activities and make memories together. Additionally, they are middle class and make enough money to go on trips with the entire family. The family is looking to have fun together and create a summer tradition of going to Kennywood Park.

Content Points:

• Pittsburgh tradition
• Family fun
• Memories
• Traditional rides (wooden roller coasters)
• Pittsburgh landmark
• Entertaining 

AN ANALYSIS OF PROTAGONISTS

A protagonist is defined as the “leading character, hero, or heroine in a drama or other literary work” (Dictionary.com, n.d.). In most literary works, there is a protagonist, or central character, that undergoes some sort of change. In order to make that change, he/she experiences a journey in which he/she grows. Without a protagonist, many stories would not have the depth and plot that they do. Outlined below are some of film’s greatest protagonists. The analysis below will discuss the character, his/her journey, what is at stake, and how this character played a central role in the film.

It’s a Wonderful Life

1. What is at stake?

In It’s a Wonderful Life, George Bailey’s (the protagonist of the story) life and self-worth are at stake. George is contemplating suicide after life doesn’t seem to go his way. The central character has always had dreams of traveling the world and attending college; however, George has to continuously postpone these visions. On top of that, George is forced to run his family’s business and is could be thrown in jail after finding out his Uncle Billy handed over a large amount of money to the town villain. All of the downturns spiral into George’s depression, which ultimately leads him contemplating suicide.

2. Who is the central character? Why? Describe this character’s personal journey.

The central character of this movie is George Bailey. He can be defined as the central character because he is the protagonist – the entire plot is based around George and his journey.  The story starts off by describing George as a very selfless person that would do anything to help others. He saved his brother from drowning and his boss from going to jail. However, during the present time in the story, George is facing many hardships. He had always hoped of attending college and moving out of his hometown, Bedford Falls. Instead, he is stuck living in his hometown running his family’s Building and Loan Company. Worse off, he is facing jail time after realizing his Uncle Bill gave $8,000 of the company’s money to a foe – Mr. Potter. During a time when George needed it most, he gets a visit from his guardian angel – Clarence. Clarence shows George what Bedford Falls would be like without him. After receiving guidance from Clarence, George realizes his self-worth and recognizes that he wants to “live again” because he is exactly where he should be.

3. How is the character transformed?

(Photo credit: Wikipedia)

By the end of the story, George recognizes his role in Bedford Falls. He no longer looks down on his life, but he realizes that his life is a vital piece to those around him. George has transformed into a person of self-worth instead of self-loathing, and he is granted the affirmation about his life that he has been longing throughout his entire journey.

4. What good reason does the character have not to act?

George’s views his life as a complete disappointment. He has not achieved his goals of getting an education, moving out of Bedford Falls, and traveling around the world. Instead, he is doing the exact opposite of what he wants to do – live at home running his family’s business. George is always doing things for others instead of himself, which led him to a life of regret and dissatisfaction. To make matters worse, he is facing the possibility of being locked away in jail. With no real drive or reason to live, it is easy for George to give up and end his life. He is unhappy with his life, his career, and could possibly be going to jail; therefore, he has good reason to not act and give up on his life.

Titanic

1. What is at stake?

There are several things at stake in Titanic. Rose’s (one of the main characters in the story) happiness, reputation, and life are at stake in the film. Rose finds herself falling in love with a man who is not her fiancée and belongs in a lower social class during a time of tragedy. During many dramatic twists and turns in the plot, Rose must make some very important decisions that put her happiness, relationship, reputation, and life at stake.

2. Who is the central character? Why? Describe this character’s personal journey.  

Cover via Amazon

Rose DeWitt Bukater, played by Kate Winslett, is the central character in Titanic. While there may be some dispute that her counterpart – Jack – is the main character, Rose can be viewed as the central character because she undergoes the biggest change in the story. The story is set in 1912 and takes place on the infamous ship – the Titanic.  Rose boards the ship as an upper-class, unhappy bride-to-be. She is engaged to a rich suitor, Cal, by her mother’s doing.  Stuck in an unhappy relationship, Rose is living the life that her mother sees fit for her instead of the life that she wants. While aboard the Titanic, Rose contemplates suicide because of her unhappiness. During her attempt at suicide, a poor artist named Jack saves her life. After that initial meeting, Rose and Jack had clandestine meetings, which led to their falling in love. Jack was able to bring happiness and true love to Rose – something that she did not experience with Cal. In the midst of their affair, the Titanic struck an iceberg – forcing Rose to make a decision – should she live an unhappy, luxurious life with Cal or a fulfilling, happy, poor life with Jack?  Rose decided to turn against her mother’s wishes, and she pursued a life with the underprivileged artist. After making this decision, Rose is faced with the chance of death when she must save Jack from the ship’s solitary confinement. Additionally, after the Titanic goes down, Rose is left fighting for her life in the middle of the ocean. Once saved, Rose makes the decision to lead a different life – one that is full of love, laughter, and happiness, which was inspired by her true love, Jack.

3. How is the character transformed?

Rose has undergone a huge transformation throughout the story. At the beginning of the story, she is extremely unhappy with her life. Her mother is forcing her to live a life that she does want, and her fiancé is a controlling, pompous aristocrat that she does not love. Rose gives up her upper-class life to pursue happiness and true love. She makes a bold decision to disobey her mother and face ridicule by others in the upper-class society. However, in the end, Rose realizes that it is only happiness and love that matter in life – not wealth. At the end of the story, an older, wiser Rose reflects back on her story from the Titanic and shares how it has completely changed her for the better.

4. What good reason does the character have not to act?

Rose has many reasons to give up. For one, she is living a life that she did not choose. Her mother has pushed a lifestyle on her that makes her unhappy and feels lessened. Additionally, Rose is trapped in a relationship that is not made up of love. For Rose, it is easier to give up on life (suicide) then it is to turn a new leaf. However, the meeting of Jack inspires her to go forward with a better, happier life. Finally, towards the end of the story, Rose watches her love, Jack, die in front of her. For a second time, Rose could easily give up on life. However, she takes what she has learned from Jack and her time on the Titanic to act and develop a new life.  

Rebel Without a Cause

1. What is at stake?

In Rebel Without a Cause, Jim Stark is a rebellious teenager full of angst. He is headed down a bad path of drugs, alcohol, and poor decisions. Therefore, several things are at stake for him – his future, his relationships with his parents, friendships, romantic relationships, education, and health. Unless Jim changes his ways, he is going to be headed down a path of destruction.

2. Who is the central character? Why? Describe this character’s personal journey. 

Rebel Without a Cause is a story based around the central character, Jim Stark. Jim Stark is a 17-year-old high school student who is disobedient and unruly. Jim lives in a dysfunctional family, where his parents often fight. His father tries to stick up for Jim’s rowdy behavior; however, Jim’s mother always wins the arguments with his father. The relationship between Jim’s parents causes Jim to lose respect for his father, asking him questions such as “What do you do when you have to be a man?” Throughout the story, Jim has a run-in with a local bully, Buzz, which ends tragically for Buzz. Additionally, one of Jim’s few friends, Plato, passes when he tries to defend Jim. After all of the tragic events, Jim finally gets the wake-up call that he needed. He realized that he had two choices: 1. He can continue down the destructive path or 2. He can decide to make some changes. Jim goes with the latter, and furthermore, his father makes some changes as well. The Stark family is brought together, and Jim’s journey brings him to a positive path.

3. How is the character transformed?

Jim has greatly changed throughout Rebel Without a Cause. He starts out at the beginning of the story as an immature, rebellious teen. By the end of the story, he has matured and uncovered what it means to respect and care for someone. He no longer wants to make bad decisions; he wants to do the right thing.

4. What good reason does the character have not to act?

Jim’s main reason not to act is due mostly to his parents. Jim wanted so desperately for his father to be a man that he could look up to and respect. However, Jim’s dad wasn’t the man that he needed. He didn’t provide the discipline or care/concern that wasrequired to keep Jim in line. Additionally, with his parents fighting at home, Jim didn’t have any guidance; therefore, there was no reason for him to change his rebellious ways.

An Analysis of Protagonists